The E-commerce Content Creation Podcast

Process vs Product with Scott Willson of Patagonia

Episode Summary

In this episode Daniel talks with Scott Willson of Patagonia about the unique difference of an e-comm studio when compared to an Editorial production. In an e-comm studio, it's all about building a process and allowing that to drive the product, images and videos produced at the end. In editorial, you make a plan, but ultimately the variables are too many, sometimes without a way to control them, so you adapt and react on the fly, in service of getting that shot you need.

Episode Notes

Summary

In this episode Daniel talks with Scott Willson of Patagonia about the unique difference of an e-comm studio when compared to an Editorial production. In an e-comm studio, it's all about building a process and allowing that to drive the product, images and videos produced at the end. In editorial, you make a plan, but ultimately the variables are too many, sometimes without a way to control them, so you adapt and react on the fly, in service of getting that shot you need. 

Key Takeaways

• Effective studio teams and a well built process can make production look easy, because in the e-comm studio, you strive for as few interuptions or unexpected blockers as possible. 
• Constantly reviewing the process, and anticipating and removing those blockers before they come up, is one of the keys to success for an e-comm studio that produces quality content. 
• In editorial, planning is critical, but during the shoot, there is little time to do the same kind of root cause analysis of a given problem. You do what you need to do to keep production moving, to some extent, embracing chaos. 
• As has come up on the show before, communication is critical in understanding how the unique nature of an e-comm studio  adds value.  When things are running well, it can look easy, but there still is a need for resources to help continue improving. 

Links & Resources

Scott Willson on LinkedIn

Patagonia on LinkedIn

Patagonia.com

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com